Using visual tags to bypass Bluetooth device discovery / Jan 2005
While designing 
We do not believe that printed tags are competing with RFID and NFC for the prize of "universally accepted connection establishment technology". Instead we observe that each offers complementary tradeoffs in terms of cost, data capacity, interaction distance, client-device compatibility and visibility. We predict that all three of these technologies will ultimately be integrated into mobile applications to provide consumers with the flexibility and functionality they require.
(Update: and indeed, two decades on in 2025, this has played out pretty accurately. It is common now to use QRCodes to access services, and wireless scanning is a relatively rare thing to do but still available.)