A very nice reporter from the New York Times showed up at Intel Research Cambridge last week, and he just published an article titled "Connecting Paper and Online Worlds by Cellphone Camera" about our work on SpotCodes. We're still trying to find a paper copy of the article as the NYTimes is not available in Cambridge unfortunately.
This is a much more serious article than a previous one by Wired titled "From the Prawn of Time" (which we shared with the extremely cool Prawn Sandwich Clock demonstrated at Notcon). Incidentally, on the academic front, the ACM MC2R journal just accepted some of our work on using visual tags to assist in Bluetooth service discovery. Things are certainly moving!